GivingTuesday is a global generosity movement unleashing the power of radical generosity. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Since then, it has grown into a year-round global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Join the movement and give – each Tuesday and every day – whether it’s some of your time, a donation, or the power of your voice in your local community.

It’s a simple idea: whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to contribute toward building the better world we all want to live in.

About GivingTuesday

GivingTuesday reimagines a world built upon shared humanity and generosity.

Our global network collaborates year-round to inspire generosity around the world, with a common mission to build a world where generosity is part of everyday life.

Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts, and everyone has something to give.

Radical Generosity and Our Collective Future

Our latest strategic plan outlines our ambitions for a more generous, collective future. We have a remarkable nine years behind us, and we know, as we approach our tenth anniversary in 2022, that we have much more to accomplish. Read the Strategic Plan

History of GivingTuesday

GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good.

GivingTuesday was born and incubated at the 92nd Street Y and its Belfer Center for Innovation & Social Impact in New York City. GivingTuesday is now an independent nonprofit and a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

GivingTuesday is a growing global generosity movement that drives giving and collective action in communities around the world.

• GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past ten years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity year-round.
• GivingTuesday inspires generosity worldwide through a distributed network of leaders. There are official GivingTuesday national movements in 80 countries, led by a global network of passionate, entrepreneurial leaders. At a grassroots level, people and organizations participate in GivingTuesday in every single country in the world.
• GivingTuesday creates global impact driven by local action. In the U.S. alone, 300 community campaigns rally thousands of nonprofits, foundations, grassroots organizations, small businesses, and generous individuals to give back. Through #GivingTuesdaySpark, youth are leading change and inspiring action around the world.
• GivingTuesday is driving a net increase in giving. The movement continues to grow in year-over-year donation volume, reach and impact – driving increased donations and behavior change. In 2021, an estimated $2.7 Billion were donated in twenty-four hours in the U.S. alone, a 9% increase over the prior year and a 37% increase from pre-pandemic levels. On November 30, 2021 35 million adults participating by offering gifts of time, voice, skills, goods, and money, as well as countless acts of kindness inspired by the movement.
• GivingTuesday is a global hub for data, learning, and ultimately, innovation around generosity. The GivingTuesday Data Commons works with partners across sectors and borders to understand the drivers and impacts of generosity, explore giving behaviors and patterns, and use data to inspire more giving around the world. With over 300 contributing partners and 50 global data labs, the initiative is the largest philanthropic data collaboration ever built.
• People are inspired to give on GivingTuesday. 84% of those aware report that GivingTuesday inspired them to be more giving. A 2019 Horizon Media study reported that 52% said that they want to donate on this day because it allows them to be a part of a bigger group of people doing good.
• GivingTuesday inspires collective action and generosity all year round–and in times of crisis. $503M in online donations were contributed in the U.S. alone on May 5, 2020 during #GivingTuesdayNow a global day of giving and unity created as an emergency response to COVID-19.
• People can show their generosity in a variety of ways during GivingTuesday. Whether it’s helping a neighbor, advocating for an issue, sharing a skill, or finding virtual volunteer opportunities with their favorite causes—everyone has something to give and every act of generosity counts.