Governor Says Nuevo Vallarta Will Change Name to Nuevo Nayarit Karina Cancino - El Heraldo de Mexico
go to original January 5, 2022

The area of Nuevo Vallarta, located in the municipality of Bahía de Banderas - the heart of the Riviera Nayarit tourist brand - will change its name, announced Governor Miguel Ángel Navarro, who says that it will be called Nuevo Nayarit.

Without giving any further explanation on the subject, the governor said in a meeting with the media that the state government recovered a property that had been in litigation for more than 30 years in Nuevo Vallarta, a space of 40 thousand square meters.

Nuevo Vallarta - an area of 350 kilometers of beach - is home to major tourism hotel brands and is located on the border with the state of Jalisco, adjacent to Puerto Vallarta, divided by the Ameca River. The construction of a theme park in charge of the Vidanta Group and the Cirque du Soleil - Cirque du Soleil - which will probably open its doors this year, stands out in its offers and projects.

The change of name could be due to a strategy of repositioning Nayarit's identity, since the site is usually confused with its neighbor Puerto Vallarta, with whom it shares metropolitan projects and infrastructure such as the airport located in Puerto Vallarta.

The change of name of the place could be part of a legislative initiative or governmental decree, according to Article 47, third section of the Political Constitution of the State of Nayarit which highlights the faculties of the members of the Legislative Power with respect to the territories; and Article 69 regarding the governor of the state.

It is worth noting that in a preliminary count, the Riviera Nayarit Visitors and Convention Bureau reported 90% hotel occupancy for the 2021 year-end holiday period; a percentage similar to that observed in 2019 -before the Covid-19 pandemic- when there was also an economic spillover estimated at 10 million dollars.

The Ministry of Tourism of the Mexican government announced in estimates of December 22nd that Riviera Nayarit was the most sought after beach destination by tourists with 81.4% of preference, against 77.6% of its neighbor Puerto Vallarta.

See the original at El Heraldo de Mexico

This article was translated from Spanish using AI technologies. Errors may exist due to this process.