The Sensational Dallas Cowboy Cheerleaders Land in Riviera Nayarit Jorge Jimenez - CVB of Riviera Nayarit
April 21, 2016

Vaqueritas de dallas en Riviera Nayarit (Eduardo Alvarado)

The Dallas Cowboy Cheerleaders’ sixth visit to the Riviera Nayarit has been a complete success, and their participation in the Fashion Show, which took place for the third time at the Marival Residences, was the crowning moment of their stay in the Destination.

“The most important aspect of their stay is everything they do while they’re here, including taking pictures at the hotels and on the beaches in the Riviera,” said Alfonso Rissuto, President of the Marival Group. “This year they also visited a local children’s home and stayed for a few hours. This is a very important community aspect that shows the Cowboys are here for more than just the publicity.”

Rissuto also commented the Riviera Nayarit is the only destination that has received the Cheerleaders on six separate occasions, thanks to the relationship that has been forged over the past 16 years or so of hosting Dallas Cowboys’ players, managers and executives for work and for play.

“The promotion they give the Riviera Nayarit is worth its weight in gold: for the rest of 2016 and part of 2017 they will be on different TV and radio shows talking about the calendar, which also sells thousands of copies,” added Rissuto. “They are the most-recognized cheerleaders in the United States. We have to hold more events like this one, because this is what helps Vallarta-Nayarit grow—and do it well.”

The Riviera Nayarit Convention and Visitors Bureau was key in choosing the locations and organizing the logistics for the photo shoots that took place in the coastal villages of Lo de Marcos, San Pancho, Sayulita, La Cruz de Huanacaxtle, Litibú and Punta Mita.

During the Fashion Show the girls took pictures with the guests and signed autographs. They also visited a children’s home in Bucerías and held a dance workshop for kids at the Marival Resort, just to mention a few of the activities that host hotel and sponsor, Marival Residences, coordinated with the Cheerleaders in order to transform them into ambassadors of the Riviera Nayarit.

For pictures and videos of the lovely Dallas Cowboys Cheerleaders, visit DropBox.

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