Puerto Vallarta Introduces New Brand Puerto Vallarta Tourism Board
go to original May 25, 2012

Watch the official video of the new brand. (FideturPVR)

Puerto Vallarta unveiled its new brand during Tianguis Turistico 2012. Through the years Puerto Vallarta has maintained its status as a top international destination by constantly renovating its tourism offerings and providing a better destination for those who visit the city. This year is no exception; with new construction being done throughout the city, and the remodeling of the iconic Malecon.

During the re-branding process a study was carried out comparing Puerto Vallarta to similar National and International destinations such as Acapulco, Cancun, Los Cabos, Costa Rica, Jamaica, and The Dominican Republic in order to highlight the destination's distinctive features such as: the traditional village, physical setting that offers the combination of sea and mountains, gastronomic variety, quality of service and warmth of the local people. The study showed that Puerto Vallarta's logo should represent the destination's culture, beliefs, colorful imagination, surrealism and an icon that is unique to the destination; showing the "Seahorse" as the icon that best identifies the destination.

A destination slogan was then developed to fit the brand, while keeping in mind the qualities that the destination offers. In terms of experiential opportunities Puerto Vallarta provides the possibility of enjoying a different type of vacation each visit. This is why Puerto Vallarta is so frequently revisited by national and international travelers; there is always something new to live and discover. As a result, Puerto Vallarta's new slogan is "Puerto Vallarta, Live it more than once."

In Puerto Vallarta, the CVB (OCV are the initials in Spanish) works to support additional publicity campaigns by seeking funds to enhance our success in promotional efforts. The authority of the CVB is pivotal in creating opportunities to finance concentrated campaigns in order to drive an effort that will bring results to our industry, promoting Puerto Vallarta in our natural markets and segments of the economy both in national and international arenas. The participation of all members of the community is welcome to allow our programs to thrive and create more tourism for our local economy.