Joint Promotion Campaign Vallarta-Nayarit Has Already Recovered 94,000 Passengers Eduardo Garcia Gomez - Vallarta Opina
go to original April 12, 2014

At the end of March, the joint promotion Vallarta-Nayarit came very close to meeting the target set for this winter season, which will end once the Holy Week and Easter have ended.

The initial goal of the campaign raised the need to recover at least 110,000 airplane seats lost in the last five years, following the economic and financial crisis which originated in the United States.

From the fourth quarter of 2008 we began to lose more than 400,000 international tourists, ie 400 thousand airline seats from the United States and Canada, so the joint promotion Vallarta-Nayarit began in mid-year organized by hoteliers, entrepreneurs and authorities and set an initial goal for the recovery of 110,000 seats.

According to figures released by the Pacific Airport Group (GAP) the international airport of Puerto Vallarta and Riviera Nayarit (PVR) received 816,000 international passengers during the first quarter of this year compared to the same period last year of 722,000 passengers, a positive difference of 94,000 international passengers.

Authorities, businessmen and hoteliers believe that this recovery has been due to the efforts of the hospitality and tourism sectors of Puerto Vallarta and Riviera Nayarit in creating last summer's joint promotion with the support of the Ministry of Federal Tourism through the Tourism Board of Mexico.

Statewide, the Ministries of Tourism of Jalisco and Nayarit expressed their satisfaction at the good results obtained as part of the joint promotion Vallarta-Nayarit, which included the completion of 19 actions to promote resources for 11 million dollars.

This resource was provided by the governments of the states of Jalisco and Nayarit, the OCVs of Puerto Vallarta & Riviera Nayarit by the CPTM cooperative area (dollar for dollar contributions to OCVs), business partners and airlines.

Translated & edited by Team Angels