Iberostar Exec: Playa Mita is 'Pillar' of Riviera Nayarit Presence Gay Nagle Myers - Travel Weekly / Travel Age West
go to original December 27, 2013

PUNTA DE MITA, Mexico — When Miguel Fluxa, executive chairman of Iberostar Hotels & Resorts, first surveyed the Riviera Nayarit region on Mexico's Pacific coast in 2006, he admitted that he was "very surprised."
 
"I knew there would be beautiful beaches, but the nature, the landscapes, the steady weather, the Indian culture and the cleanliness of the air surprised me," Fluxa said. "I knew that Iberostar had to be there."
 
He bought land and began construction in 2007. Plans were put on hold when the world economy tanked in 2008.
 
Fluxa was willing to wait "for better times." When the markets had shown steady improvement for a period of time, he returned there last January and gave the order for full steam ahead.
 
In fact, he promised Mexican President Enrique Pena Nieto that the flag of Spain-based Iberostar would fly on that coastline by the end of this year.
 
In a formal opening ceremony on Dec. 15, preceded the evening before with a blessing and cleansing ceremony performed by a Huichol Indian shaman, that flag was flying above the 452-room Iberostar Playa Mita, marking the company's 10th hotel in Mexico.
 
"This hotel will be the pillar of our development here in this region of Mexico," Fluxa said. "We are betting on this paradise."
 
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