Ritmoson Latino TV Returns to Film in Riviera Nayarit Marc Murphy - CVB of Riviera Nayarit
July 11, 2013

"Oh my God!" exclaimed Bazooka Joe, one of the presenters of Ritmoson Latino, who was amazed by the beauty of Riviera Nayarit, where he recorded over 120 spots that aired in 2012.

He is back, now with the company of Carolina Moran, with whom he began recording yesterday about the new attractions and about those magical spots they couldn´t visit last year.
 
The production crew of 'El Break,' a Ritmoson Latino show that provides useful information on how to spend summer holidays, will tour Riviera Nayarit from end to end to record these spots. This resulting media exposure is valued at over 600,000 pesos, but will be provided at no cost to our destination.
 
Spots will be aired by the end of July as an intermission between videos of this television channel, which is part of the main cable companies in Mexico and 45 other countries in America and Europe.
 
The Convention and Visitors Bureau (CVB) of Riviera Nayarit, a civil association dedicated to promoting the destination has worked closely with all sectors of society and government, in order to achieve its objective: to position Riviera Nayarit as an independent destination, with great attractions, spectacular landscapes and mostly, high-quality services.
 
One of the strategies used by the CVB is to attract the attention of the media through PR efforts like this one in conjunction with Ritmoson Latino, in order to achieve the greatest possible exposure with the lowest cost, achieving a greater influx of tourists to the destination.
 
"The Convention and Visitors Bureau endorses its commitment to work intensely to achieve its objective of attracting more tourists to Mexico's Pacific Treasure, and to distribute them evenly throughout Nayarit in order to improve the lives of all our people," said Marc Murphy, director of the CVB.

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