iWaiter: Tablets Invade Two Big Chain Restaurants Jason Best - TakePart
go to original December 6, 2013

In a move likely to delight toddlers everywhere and frustrate the hell out of their grandparents, Applebee’s has announced that it will install tablets tableside at every one of its 1,860 restaurants nationwide.

Apparently nothing says “Welcome to the neighborhood” like the pallid glow of a computer screen.

While rival Chili’s unveiled a similar plan three months ago, Applebee’s appears to be taking the whole tablet-to-table thing a little further. At Chili’s, customers will be able to order drink refills and desserts only (while also paying to play a selection of online games). It appears Applebee’s will allow diners to order everything from appetizers to dessert (while also paying to play a selection of online games).

Despite that most everyone around the table probably already has a smartphone with email to check, Facebook statuses to be updated, and Instagram photos of Orange Dream Martinis to upload, it seems the companies contracted to supply the tablets to Applebee’s and Chili’s think those online games are going to be the big cash cow for them. “The device is supposed to really make money when groups, especially families, pay $0.99 to play games like trivia on the device while they sit,” reports Forbes. Which is exactly why tabletop Galaga consoles still line pizzerias across the country, pulling in riches a quarter at a time.

Never underestimate the average American family’s desire not to talk to one another.

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