Google Joins Heavy Competition in Cloud Computing Quentin Hardy - The New York Times
go to original December 4, 2013

Greg DeMichillie of Google said he expected demand for cloud computing would only increase. (Peter DaSilva/The New York Times)

MOUNTAIN VIEW, Calif. — Google already runs much of the digital lives of consumers through email, Internet searches and YouTube videos. Now it wants the corporations, too.

The search giant has for years been evasive about its plans for a so-called public cloud of computers and data storage that is rented to individuals and businesses. On Tuesday, however, it will announce pricing, features and performance guarantees aimed at companies ranging from start-ups to multinationals.

It is the latest salvo in an escalating battle among some of the most influential companies in technology to control corporate and government computing through public clouds. That battle, which is expected to last years and cost the competitors billions of dollars annually in material and talent, already includes Microsoft, IBM and Amazon.

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