Consumers Gobble Up Thanksgiving Travel Deals BWWTravelWorld
go to original November 25, 2013

Consumers worked harder and booked earlier to get low air fares for Thanksgiving travel this year. But while striving to hold down air travel costs, they rewarded themselves with a bit of luxury: significantly more Americans this year are turning Thanksgiving weekend into longer, vacation-length trips, and increased numbers are staying in pricier hotels and heading to sunny beach destinations, especially in Mexico and the Caribbean, according to Adara, the leader in reaching audiences through the use of real-time traveler data.

Adara's analysis of Thanksgiving travel looked at U.S. travelers shopping and booking patterns for departures Nov.21-28, returning on Nov. 29 or later, utilizing Adara's extensive network of shopping, booking, loyalty and mobile data derived from more than 1 billion travel transactions that the company processes each month.

... Many of those vacationers are headed to tropical resorts. Thanksgiving travel to Mexican/Caribbean destinations is up 35 percent from 2012, with San Juan, P.R., as the No. 1 destination, followed by Cancun, Mexico City, Cabo San Lucas, Santo Domingo, Puerto Vallarta, Nassau, Aruba, Montego Bay and St. Thomas.

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