Early Demand for Xbox One Rivals That of PlayStation4
Mike Snider - USA Today
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November 22, 2013
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PS4 vs Xbox One (Consumer Reports)

Now, it's officially a console war.

Microsoft's $499 Xbox One, which hits stores this week, is expected to sell as briskly as the Sony PlayStation 4, which sold more than 1 million in the first 24 hours after its debut last Friday.

But Microsoft has a more ambitious battle plan. Sony just wants the $399 PlayStation 4 in your living room; Microsoft wants to control it with Xbox One. "There is nothing subtle about the Xbox One," says P.J. McNealy of Digital World Research. "Microsoft is hijacking the (pay TV) stream with the intent of a win-win for Microsoft and the consumer."

The Xbox One has a sophisticated home-entertainment interface that, when you connect your pay TV set-top box, folds in broadcast programming. Then you can explore everything with your voice using the system's improved Kinect motion and voice controller.

"The strategy is really to do two things: to build a best-in-class device for gaming (and) the first really all-in-one entertainment system," says Yusuf Mehdi, Microsoft senior vice president of interactive entertainment.

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