Study Says 37% of Mexico's 120M Mobile Subscribers Use Smartphones
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November 16, 2013
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(From left to right) Mr. Oscar Lara (Terminal VP of ZTE de Mexico), Mr. Xiong Hui (SVP of ZTE Corp.), Mr. Zhu Wenqi (CEO of ZTE de Mexico) announce the launch of the new ZTE smartphones in Mexico City this week. (Business Wire)

Nearly 93 percent of Mexican smartphone owners use their handset to watch videos. Mexican smartphone users prefer the Android OS, followed by Windows Phone, BlackBerry, iOS and Symbian, El Universal reports, citing data released by the Mobile Summit Mexico organization committee. The data also shows that of Mexico’s total 120.6 million mobile subscribers, around 63 percent use feature and basic phones, while the remaining 37 percent are smartphone owners.

Around 97 percent of Mexican smartphone owners use their handsets to connect to social networking services, 95 percent search for online local information, 93 percent watch ads, and 71 percent shop online once per month directly from their smartphones. The study also found that only 5.3 percent of users have a mobile internet subscription with their mobile operator, while the remaining 94.7 percent of customers use Wi-Fi connections.

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