World Cup Playoff Failure Could Cost Mexico Millions Say Businesses Serious_Sam - Sportskeeda
go to original November 1, 2013

Newly-assigned Mexican national football team head coach Miguel Herrera is seen during a press conference in Mexico City on October 20, 2013. (fifa.com)

Businesses in Mexico could lose as much as $650 million in the eventuality of their national football team failing to beat New Zealand in their two-legged World Cup playoff tie on November 13 and November 20.

Mexico got their fourth coach in less than two months when Miguel Herrera, who led club side America to the Mexican league championship, was handed the job after those preceding him had failed to ensure the side’s progress directly from the CONCACAF qualifiers.

“Without a doubt we’ll be going to the World Cup. The (FMF) has trusted in this duo who have worked well this year,” said Herrera sounding optimistic after his team beat Finland 4-2 in a friendly in San Diego on Wednesday, referring to himself and America’s sporting director Ricardo Pelaez.

Mexico’s football association and media houses though don’t quite share the same belief and are an anxious lot as they fret over whether they are going to have a chance to see their team at next year’s finals in Brazil.

The most worried of the lot are the television networks in Mexico and the United States that have obtained broadcasting rights. Also in the mix are the various companies associated with the team through sponsorships, as well as those businesses that stand to gain from sales during a World Cup year.

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