Mexico President Takes Bloomberg-Like Swing at Soaring Obesity
Elisabeth Malkin - The New York Times
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October 16, 2013
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The Mexican government wants to tax sugary drinks to curb Mexico's obesity epidemic. (AFP/rasgele01)

MEXICO CITY — Rosa Isela Sandate kicked her drinking habit about six months ago and swears she will never go back. “I used to drink three or four a day,” she said.

She would down a Coke or a Boing!, a tooth-jangling sweet local drink, at every meal. Her belly grew so big that diners at her lunch stand thought she was pregnant and warned her against working too close to the grill. “They said, ‘Take very good care of the baby, the heat will hurt it,’ ” she said.

It was hard banishing the sugary drinks, recalled Ms. Sandate, 31, nursing a large bottle of water, but the effort paid off. She has lost 13 pounds.

The government would like more Mexicans to follow Ms. Sandate’s example. In a bet against an epidemic of obesity and diabetes, President Enrique Peña Nieto has proposed a tax on sales of all sugary drinks. If it goes through, the tax will make Mexico a rare test case of a national soda tax directed at a severe obesity problem.

The proposal has set off heated arguments in Mexico, but in the middle of the debate is an anti-obesity crusader from New York, Mayor Michael R. Bloomberg.

Beyond his push to limit the sale of large sugary drinks in his own city, Mr. Bloomberg’s foundation is helping to finance the drive to curb them in Mexico as well.

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