Internet Best Way to Reach Latin American Audiences Christopher - Reach Hispanic
go to original October 3, 2013

“If you have ever been stuck in Mexico City traffic where you see the same billboard for 30 minutes straight (since your car hasn’t moved), you would understand why it is our main advertising tool”, is actually what a Marketing Director told me in a meeting.

Yet as much as that statement is truthful given the state of automobile traffic in many Latin American cities, the amount of web traffic flowing through laptops, mobile telephones, and tablets is much greater, and as it turns out per a recent eMarketer survey, it’s the leading source for consumers to get information about new products.

Quick hit from the study:  72% of Mexican respondents found out about new brands and products online.

Read the rest at Reach Hispanic

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