Mexican Nonprofit Accuses Televisa, Azteca of Avoiding Anti-Soft-Drink Ads Amy Guthrie - WSJ.com
go to original October 1, 2013

Campaña anti refrescos, parodia a osos de Coca Cola (Bauta)

MEXICO CITY — A Mexican nonprofit linked to New York Mayor Michael Bloomberg on Monday accused the country's two biggest broadcasters of refusing to run ads in support of a proposed tax on sugary beverages in Mexico in order to protect advertisers like soft-drink giant The Coca-Cola Co.

El Poder del Consumidor, a nonprofit group, said it has been trying unsuccessfully for more than a month to run ads on Mexico's main broadcasters, Grupo Televisa SAB and TV Azteca SAB.

The government of President Enrique Peña Nieto proposed a special tax on soft drinks and other sugary drinks in September, part of a broader fiscal reform package expected to be debated in Congress in coming weeks.

If the tax of one Mexican peso (about 8 U.S. cents) per liter is approved, Mexico would join countries such as France in placing fiscal disincentives on sweet drinks in the name of public health. Seven of 10 adults in Mexico are either overweight or obese, while an estimated 15% of people over age 20 have adult-onset Type 2 diabetes.

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