Mexico Tourism Board Releases More Details on 'Live It to Believe It' Campaign TravelAgentCentral.com
go to original September 27, 2013

Vallarta - Nayarit | Live It To Believe It (FideturPVR)

The Mexico Tourism Board launched its new "Live It to Believe It" campaign in the U.S. and Canada following a launch party at the New York Museum of Natural History September 25.

The campaign powerfully showcases Mexico’s wide diversity, culture, nature, flavors, history, innovation and state of the art destinations. The campaign is aspirational and elegant, meant to evoke memories through visitors experiences.

Slated to air this month nationwide, the first ad combines Vallarta and Nayarit as one; show casing their respective assets, they create a grand destination that has it all.  In addition, the Mexico City ad features an exciting cosmopolitan, vibrant and modern city, with a strong sense of history.

Other destinations such as Yucatan, Los Cabos and Cancun-Riviera Maya will also be integrated into the first phase of the campaign.

Read the rest at TravelAgentCentral.com

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