Branson to Take on Slim in Mexican Mobile Market The Week
go to original September 27, 2013

Virgin boss announces plans to his expand mobile trade into the home turf of world's richest man. (The Telegraph)

Richard Branson is to take on fellow billionaire Carlos Slim on his home turf as he enters the Mexican mobile market.

Branson, who has already introduced his mobile brand to Latin America in Chile and Colombia, says Virgin Mobile Mexico will trade as a virtual network from next year. Just as it does in Britain and America, Virgin will buy airtime wholesale from an established telecommunications company, rather than take on massive costs by building new masts, reports the Daily Telegraph.

Slim's mobile network Telcel currently serves more than two thirds of the country's 100 million mobile users. However, Mexican congress paved the way for Branson's expansion when it passed legislation curbing the market dominance of companies like Slim's.

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