Latinos Are the Most Active on Social Media: Pew Internet Report Robert Schoon - Latinos Post
go to original September 12, 2013

Last month, the Pew Internet and American Life Project released another survey tracking the use of social networking sites by adults in the United States, a statistic that the group has been following since at least 2005. In it, Pew reports, among other things, that Hispanics use social media at a rate of 80 percent, as opposed to 72 percent overall.

Pew Internet has conducted the study on the use of social networking sites in the U.S. since February of 2005, when just 8 percent of online adults were using social media. Now, that percentage has grown to 72 percent, though the uptick has slowed since 2010, according to Pew's graph below.

Unsurprisingly, when Pew broke down the numbers, young adults aged 18 to 29 years old were, by far, the most prodigious adopters of social media, using it at a significantly (statistically) higher rate than others. However, while seniors are less likely than all other age groups to be on social media, their numbers have tripled in the last four years, so don't be surprised if next year half of all people 65 and older are on social media.

Read the rest at Latinos Post

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