Would You Ditch Your Current Travel Plans for a Game of Departure Roulette? Erica Ho - TIME
go to original September 10, 2013

‘Departure Roulette’ Sends Travelers to Surprise Destinations (HeinekenUSA)

In July, Heineken unveiled a marketing stunt in which travelers at New York’s John F. Kennedy airport were asked to ditch their current plans for a game of “Departure Roulette.” Travelers who happened to pass by Terminal 8 were given the opportunity for an adventure of a totally different kind, and asked to exchange their current plans for new ones.

Those who decided to take the challenge were then asked to press a red button on a billboard showing them their destination. Those who were spontaneous enough to brave the unknown were rewarded with spectacularly exotic destinations such as Morocco, Thailand and Cyprus. They were also given $2,000 for expenses, along with two free hotel nights for their trip.

But it turns out that many people weren’t up for the challenge – some cited business trips and bachelor parties while others just wanted to go home. Still others admitted that they just weren’t adventurous enough.

Read the rest at TIME

We invite you to add your charity or supporting organizations' news stories and coming events to PVAngels so we can share them with the world. Do it now!