Mexico Ships First Container of Premium Quality Tequila to China Agence France-Presse
go to original September 2, 2013

A container with bottles of tequila being exported from Mexico to China, parked outside the building of the Tequila Regulatory Council, in Guadalajara, Jalisco state, Mexico, on 30 August, 2013. Mexico is exporting to China, for the first time. (AFP)

GUADALAJARA - Mexico sent its first shipment of 100 percent blue agave tequila to China, hoping to finally break into what sellers say could soon be their second biggest market.

The shipment consisted of more than 70,000 bottles of the highest quality tequila, with a total value of more than $400,000, according to the Tequila Regulatory Council (CRT).

"It's the beginning of a great opportunity for the development, expansion and positioning of our national drink, tequila, to conquer this great market," CRT head Miguel Angel Dominguez said during a speech at the event in the western Jalisco state.

He added that the Chinese market "last year alone accounted for 38 percent of the consumption of alcoholic beverages worldwide."

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