Tim Johnson: For Dark-Skinned Mexicans, Taint of Discrimination Lingers Tim Johnson - McClatchy
go to original August 23, 2013

MEXICO CITY - Flip through the print publications exalting the activities of Mexico’s high society and there’s one thing you rarely find: dark-skinned people.

No matter that nearly two-thirds of Mexicans consider themselves moreno, the Spanish word for dark.

Mexico has strong laws barring discrimination based on skin color or ethnicity, but the practices of public relations firms and news media lag behind, promoting the perception that light skin is desirable and dark skin unappealing.

The issue came to the fore this month when a casting call for a television spot for Mexico’s largest airline stated flatly that it wanted “no one dark,” sparking outrage on social media and, ultimately, embarrassed apologies.

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