Nosotros los Nobles: A Cinematic Mocking of Mexico's Nouveau Riche Tracy Wilkinson - The Los Angeles Times
go to original August 19, 2013

A comedy lampooning the rich has become the highest-grossing film in Mexican cinema history, with five million moviegoers laughing at the story of a construction tycoon fooling his spoiled children into a life of poverty. AFPTV interviews Gary Alazraki, director of "We Are The Nobles." (AFP)

MEXICO CITY — Gary "Gaz" Alazraki was a young Mexican student at USC's film school when the idea came to him to make a movie satirizing his country's nouveau riche and newly powerful.

It took him more than a dozen years, but his film — inspired by the American screwball comedies of the 1930s — became a mega-hit in Mexico, taking in 400 million pesos (roughly $32 million) in its first months of release this spring.

"Nosotros los Nobles" (We Are the Nobles) tells the story of a wealthy construction tycoon, German Noble; his spoiled, good-for-nothing adult children; and his scheme to pretend he's gone bankrupt to force them — horror of horrors — to get jobs.

The movie has shattered box-office records in Mexico and is getting distribution worldwide. The producers said it will be distributed in the U.S. by Cine Latino and Gussic Inc., with an opening date as early as November. Meanwhile, Alazraki, 35, is riding a wave of fame that he hopes to parlay into bigger things.

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