Three Big Indians Ready to Revive a Century-Old Motorcycle Brand Diane Brady - Bloomberg
go to original August 8, 2013

America's first motorcycle company is launching an exciting new chapter in motorcycle history. Here's a look at how we got here - to the brink of motorcycling's future - and where we're headed. Join us and make history. (TheIndianMotorcycle)

And they’re off! Polaris Industries Chief Executive Officer Scott Wine visited Bloomberg this week to unveil three Indian motorcycles that go on sale this month.

The company had been talking up just the Indian Chief Classic, which starts at $18,999. Now it’s started selling the Indian Chief Vintage, a $20,999 bike with soft-sided leather bags and a quick-release windshield that Wine demonstrated. while noting that he’s ordered this model for himself. (Red leather, for those who care.) The largest is a $22,999 Indian Chieftain, modeled on a 1930s locomotive with hard bags, a power windshield, and Bluetooth-enabled audio.

Together, they’re the first test of what Wine calls a “$100 million bet” on resurrecting America’s oldest bike brand.

Read the rest at Bloomberg

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