Socially Responsible Investing: Can You Make Money While Investing Mindfully?
Adriene Hill - Marketplace.org
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July 27, 2013
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Despite the stalling of global climate pollution talks, a new energy landscape is emerging. (iStockPhoto)

For some people, investing is about more than making money.  It's about morals, too.  The act of putting your cash into companies that share your values has a name: socially responsible investing, or SRI.

Raj Sisodia is a professor of Global Business at Babson College and author of the book, Firms of Endearment.  He explains why SRI is catching on.

"Companies have many effects on the world. Businesses create, but can also potentially destroy not just financial wealth," says Sisodia.  "So  it's important when we look at businesses to look at the totality of the consequences or the impacts that they have on the world and to look for businesses where they are aligning financial wealth creation with other forms of value creation at the same time."  That can include everything from good environmental practices to treating employees well to philanthropy.

Read the rest at Marketplace.org

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