Up-and-Coming Mexican Shoemakers Become Vogue Lauren Villagran - SmartPlanet
go to original July 17, 2013

Loly in the Sky are handemade with love in Mexico. There is a story behind each of the shoes in this collection. Making a Loly in the Sky shoe requires a long process that involves a lot of steps before these shoes are ready to be packed in the box, where they will be waiting to meet the girl that will give them their personality. (Lolyintheskyofficial)

MEXICO CITY — When browsing the Loly in the Sky shoe catalog, don’t be surprised if a pair of flats winks at you. Or if yellow loafers say, “Hello Sunshine.”

Young designers are storming Mexico’s shoe industry, taking the country’s reputation for quality leathers and handiwork to a new creative level. Loly in the Sky loafers sport handmade illustrations on natural fabrics – eyelashes, bow ties, outbursts like “Oh. Oh.” At least a dozen other young labels are bringing Mexican materials and tradition into a new era — and putting Mexico on the radar of the world’s arbiters of couture, appearing in Vogue Italia, Elle, and others.

“We take artisan traditions and apply them to modern fashion,” said Alejandra Gamez, co-founder of the shoe brand MiTu Calzado. She and her business partner Angelica Ruiz learned their techniques from shoemakers in Mexico’s Guanajuato state, the seat of the country’s leather and shoe industries.

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