Why Mexico's Huge Beer Market Only has Two Competitive Beer Brewers Roberto A. Ferdman - Quartz
go to original July 10, 2013

More in the mood for a Modelo, or a Modelo? (Reuters/Daniel Aguilar)

In the Mexican beer business, cash is the quickest way to win a vendor’s heart. The country’s lucrative beer market is the world’s fifth largest by volume, and yet only two companies, AB InBev’s Modelo and Heineken NV’s Cervecería Cuauhtémoc Moctezuma, sell 98% of the country’s beer (55% and 43%, respectively).

But companies like Britain’s SABMiller, the world’s second largest brewer by sales, are hoping a looming antitrust decision might help them get a leg up in the country.

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