Over 7M Volunteer for Mexico Anti-Litter Campaign GlobeNewswire
go to original May 28, 2013

MEXICO CITY - Grupo Salinas, a group of dynamic, fast-growing and technologically advanced companies founded by Mexican entrepreneur Ricardo B. Salinas, and its non-profit arm Fundación Azteca announce the successful completion of the fifth annual nationwide cleanup day as part of an ongoing environmental campaign known as "Limpiemos Nuestro Mexico."

The event was spearheaded by Grupo Salinas Founder and Chairman Ricardo B. Salinas in conjunction with Mexico's Education Ministry, the SEMARNAT environmental ministry and Grupo BIMBO, as well as Grupo Salinas companies Azteca, Grupo Elektra and Grupo Iusacell.

"We have made a difference in our streets and public spaces, but most importantly we are increasing awareness among youth and adults that littering is unacceptable, as we create a new environmental culture," said Mr. Salinas.

The campaign includes a coordinated series of television spots and programs to increase awareness of the problem of littering and improper refuse handling in Mexico, as well as proposing practical solutions.

Over 7 million people throughout Mexico participated in the cleanup day held on May 26. The zones targeted for cleanup included urban areas, rivers, lakes, beaches, parks and national monuments. In all, volunteers collected a total of 36,500 metric tons of garbage.

The program is also being replicated in Guatemala, El Salvador and Peru.

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