Low Calorie Drinks Lose Market Share in Mexico, Despite Obesity Figures Shaun Weston - FoodBev.com
go to original May 20, 2013

According to Canadean research, packaged water volumes in Mexico grew by just 2% last year, only marginally ahead of carbonates and well behind juice-based drinks, iced/RTD tea and coffee drinks, and sports drinks.

Packaged water actually suffered a significant slowdown in its annual rate of development, after volumes rose by over 9% in 2011. However, the institutional sector, which includes schools, maintained a similar level of development in both years. Yet, at just 70 million litres, volumes in Mexico remain tiny in a national market that reaches almost four billion litres.

In comparison, sales of carbonates through institutions did actually fall in 2012, but only by a minute amount. Moreover, although consumption of such drinks is officially discouraged in schools, in reality, the observation of the nutritional guidelines varies by establishment.

Read the rest at FoodBev.com

Photo by Ed Yourdon

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