Spanish Ad Agency, Anti-Abuse Foundation Create Ad Specifically to Help Children Hispanically Speaking News
go to original May 7, 2013

ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. (GREY SPAIN)

How do you get a message of help and hope to abused children without adults seeing it? The ANAR Foundation worked with Grey Spain to find a way.

Last month, a new kind of ad was introduced to help the youngest victims of abuse. Using national averages for adult and child height, an ad campaign was created using a lenticular to combine two images, one adults see and another only children can see. While adults see a child abuse awareness poster with a sad child’s face, children see a battered child and a message that reads, “if somebody hurts you, phone us and we will help you,” along with a phone number.

The ANAR Foundation asked for a solution such as this after realizing abusers would see an ad meant for children and immediately dissuade them from calling the number and getting help.

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