Why Charities Should be Using Mobile Phones to Connect with Donors Paul de Gregorio - Guardian News
go to original March 29, 2013

Movements are captivating audiences around the globe and transforming communication. (apcoworldwide)

Mobile is a hot topic in fundraising right now and with very good reason. The majority of charities are fundraising in a tough and competitive environment. Many charities rely heavily on supporter recruitment techniques that in some cases aren't working as well as they once did. So with a clear need to innovate the way in which new supporters are recruited, it seems mobile may be one of the solutions to this challenge.

The reason for this is simple. As a nation we're obsessed by our mobile phones. We're emailing, tweeting, texting, web browsing, reading, shopping and Facebooking whenever we get the chance. Our phones are probably the most personal device we have. They are always with us, always on and the thing we are least likely to want to share with anyone else. If the public are obsessed with their mobile phones, then as fundraisers, we should be as well.

This very personal device has an amazing feature built in. Nearly every phone in the world comes with the ability to send an SMS, and if you can send an SMS you can send a text donation. You can send it in seconds. The frictionless nature of sending a text donation makes SMS a brilliant tool for fundraisers.

Read the rest at Guardian News

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