Mexicans Turning to Twitter for News About Drug Violence, Says Microsoft Study James Johnson - Social News Daily
go to original March 18, 2013

Mexico’s media channels have stopped reporting about drug-related violence in the country because they have been threatened with violence. In response to the lack of news many Mexican’s have started using Twitter as a means to find that lacking news. The discovery of Twitter’s influence on mexican drug culture was discovered in a study conducted by Microsoft.

The study first examined how Mexicans are using social media in general. Microsoft found that social media in the country has increased significantly over the last 13 years as an increasing number of citizens have become internet connected. Microsoft found that from 2000 to 2010 the number of online participants jumped from 17.2% to 34.9%. The study also found that of the 34 million connected citizens 37% are under 18 and 40% are between 18 and 34.

A recent study we reported found that Twitter’s demographics favor younger users, a fact that might explain why so many more people are turning to the social network for reports about drug related violence.

Microsoft’s report estimates that of all the connected people in Mexico, 61% with internet access use it to connect via social networking. 39% of users take advantage of Facebook, 38% are connected on YouTube, and 20% user twitter.

Read the whole story at Social News Daily

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