How to Make a Charity Campaign Video that will Appeal to the Public at Large Rachel Carn - The Guardian UK
go to original March 13, 2013

Mencap was the first UK charity to produce a Harlem Shake video. (MencapDirector)

Have you heard of the Harlem Shake? Last week, neither had we.

It begins with one person, usually wearing head gear, dancing alone to the song Harlem Shake by Baauer, while those nearby seem unaware. After about 15 seconds, the bass kicks in and the video cuts to a crowd of people dancing crazily for the next 15 seconds; usually wearing costumes and wielding a prop or two.

The UK press were starting to run a few stories about organisations who had got on board, so we thought, "Why not us too?" Making our own Harlem Shake video (above) was a great opportunity to engage our supporters, highlight the work that we do and give a more personal face to our organisation.

While you can't anticipate that a video will go viral, those that do result in huge brand awareness and the really successful ones live on forever in the mind of the public – like the brilliant White and Re-Write campaign from Tippex.

So, how can we help our videos on their way? Read about five ways to successfully raise brand awareness for your charity by making and promoting a video – and getting it to go viral - at The Guardian UK

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