Social Media for Social Good
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April 8, 2012
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Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfield and published by McGraw-Hill, is a comprehensive 268-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising.

From building your e-newsletter list to finding your “Twitter voice” to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.

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Buy Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfieldnow on Amazon, Amazon UK, or Barnes & Noble!

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