Voting Begins for the Most Inspiring Mural in Jose Cuervo's 'Tradicional Mural Project' PRNewswire
go to original January 16, 2013

Leading global tequila brand showcases original murals from ten finalists to award $15,000 grants for winning artist and local arts organization.

Jose Cuervo Tradicional - Mexico's No. 1 super-premium tequila with the same recipe used in Cuervo's original tequila in 1795 - has officially opened the voting phase to select the most inspiring mural in the Tradicional Mural Project. The nationwide program, inspired by the influence of Latino heritage, showcases 10 original murals created by legal drinking age artists from across the United States, and invites consumers to vote through February 28th, 2013 at Facebook.

The artist and mural with the most votes will receive a $15,000 grant as well as a $15,000 donation to a local organization in the region they represent, on behalf of Jose Cuervo Tradicional. All consumers 21 years of age and older will be eligible to vote at the Jose Cuervo Tradicional Mural Project's Facebook page through February 28. Only votes received at the Jose Cuervo Tradicional Mural Project's Facebook page during this time period will determine which of the 10 finalists will win. The grand prize winner will be announced in March 2013.

The 10 artists, selected on the basis of submitted art portfolios and a personal essay, were given thirty days to complete their murals, which were unveiled at an exclusive event in Chicago in November 2012. Each mural explored Latino themes around music, education and family that help paint the nation's cultural melting pot through a range of traditional and contemporary painting styles. All 10 murals will be showcased in a prominent artistic venue later in the year.

The National Association of Latino Arts and Cultures (NALAC) has been serving as a consultant for the Jose Cuervo Tradicional Mural Project to increase visibility for the contest within the arts community. As part of this arts consultancy, NALAC will continue to work with Jose Cuervo Tradicional across each phase of the program to engage artists, Latino communities and nonprofit organizations.

Jose Cuervo Tradicional reminds you to enjoy responsibly by drinking in moderation and designating a driver or taking public transportation.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional 100% Agave Reposado and Silver, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.josecuervo.com.

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