Mexicans Spend 14 Hours Per Month Watching Online Video telecompaper
go to original October 18, 2012

Internet users in Mexico have the highest average online video engagement in Latin America at more than 14 hours per viewer in August. Google Sites ranked as Mexico’s top video destination accounting for nearly 6 in 10 online videos viewed during the month, according to a study by comScore.

In August 2012, nearly 23 million people aged 15 and older watched online video in Mexico (up 14 percent from the previous year), leading as the fastest growing market in the region and representing 81 percent of the country’s total online population. In comparison, 96 percent of Argentina’s online population watched video in August, followed by Chile (92 percent reach) and Brazil (84 percent reach).

These 23 million viewers watched an average of 155 videos per viewer (up 30 percent), compared to Chile (171.9 videos per viewer), Argentina (117.2 videos per viewer) and Brazil (125.4 videos per viewer). Mexicans watched a total of 3.5 billion videos during the month, an increase of 47 percent from the previous year, becoming the leading market in video consumption.

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in August with 19.4 million unique viewers, followed by VEVO with 12.6 million viewers. Viacom Digital ranked as the third largest video viewing destination with 7.9 million viewers, while Facebook owned the #4 position with 6.4 million viewers.

Nearly 3.5 billion content videos were viewed during the month in Mexico, with Google Sites accounting for more than 2.1 billion of these views. Google Sites also had the highest average engagement among the top ten properties with viewers averaging 6.5 hours during the month.

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