Mexico's Imagination Films Plants Flag in Hollywood Anna Marie de la Fuente - Variety
go to original September 5, 2012

Z-Baw is the story of 4 friends through the adventure, play and learn competitive basic values such as respect, team unity and the true value of friendship. (Imagination Films)

Mexican CGI studio Imagination Films is setting up a beachhead in Los Angeles in a bid to forge co-production opportunities and alliances with Hollywood. Shingle has tapped former Universal Studios exec Ted Perkins, of Eclectic Film & Media, to rep the company in L.A.

Imagination co-prexies Rodolfo Gonzalez and Ricardo Gomez are hoping that their studio's proximity to L.A. studios as well its competitive pricing efforts will lure U.S. producers and transform Mexico into a desirable destination for quality CGI. "Our rates are lower than India's and at a par with China's," said Gomez.

Gomez said the company has the flexibility to produce animation with a motion capture, realistic or keyframing look.

Founded in 2005, Imagination Films has completed two full-length 3D CGI films, including futuristic sports action adventure title "Z-Baw." Set on an alien planet where its characters play a hybrid of soccer and ice hockey, pic debuted in Mexico in March and grossed $1 million in its first weekend. The company's second pic, "Alley of Dreams," has not been released yet. A third project, "Dragon Prince" is in pre-production. All are in English.

Visit the Imagination Films website

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