| Smirnoff Launches Midnight Circus with LaChapelle brand-e.biz | |
| go to original August 30, 2012 |
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Smirnoff is breathing new life into the night with the launch of Smirnoff Midnight Circus, a global tour celebrating unique nightlife experiences. The piece will inspire a series of innovative experiences taking place around the world.
Smirnoff is launching the Smirnoff Midnight Circus to celebrate ‘unique nightlife experiences’ in more than 25 cities around the globe. But forget trapeze artists and the like, as this big top will feature DJs and mixologists, as well as unannounced performances by leading musical acts.
To kickstart the campaign, the brand is collaborating with artist and photographer David LaChapelle to create an interactive art installation which be unveiled at events in Mexico City and Bangkok in September. LaChapelle’s You’re In My Head will feature a double-sided head inspired by traditions of dance and music to be found in contemporary electronic music culture.
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