Tourism Ministry Launches New “Kingdoms of Mexico” Program Mexico News Daily
go to original June 2, 2023

Val’Quirico offers a chance to experience a medieval European village, all while remaining in central Mexico.  (Val’Quirico)

The Tourism Ministry recently introduced a new “Kingdoms of Mexico” (Reinos de México) program to recognize places in the country inspired by other regions of the world.

The Val’Quirico tourist attraction in Tlaxcala received the first badge, while the Sassi del Valle in Ensenada, Baja California, is expected to receive the second.

This initiative follows the Tourism Ministry’s Pueblo Mágico and Barrio Mágico programs. Both designations give financial support and promotion to encourage tourism for historic towns and neighborhoods, respectively.

So far, the Ministry of Tourism has recognized 132 Pueblos Mágicos and five Barrios Mágicos around the country.

Tourism Minister Miguel Torruco Marqués said that the new program visualizes a fusion of cultures, highlighting the architectural beauty of the selected regions, as well as potential economic benefits to local communities.

“Granting this status [as a Kingdom of Mexico] is a way to provide more employment and greater opportunities for international tourism,” Torruco told the media outlet Forbes México.

Visitors to Val’Quirico, Torruco said, generate revenue of more than 80 million pesos per month (US $4.52 million). The town generates 11,400 jobs — 3,500 direct and 7,990 indirect.

The National Statistics and Geography Agency (Inegi) estimated the number of Mexicans employed in the tourist industry at 4.6 million at the end of 2022 — 8.9% of total employment in the country.

From January to March, Forbes México reported that employment in the tourism industry provided jobs to an additional 74,269 people, an increase of 1.6%.

Read the rest at Mexico News Daily

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