Crunching the Numbers Behind ’Despacito’s Rise to No. 1 Spot on YouTube Gil Kaufman - Billboard
go to original August 22, 2017

Numbers, like hips, don't lie. And the jaw-dropping math behind the unprecedented ascent to the No. 1 all-time spot on YouTube by Luis Fonsi and Daddy Yankee's "Despacito" say it all.

The video, which moved past Wiz Khalifa's "See You Again," featuring Charlie Puth, and former No. 1, Psy's "Gangnam Style," rocketed to the top in a fraction of the time it took either of the other former champs.

Zach Fuller, Media analyst of the U.K.'s Midia Research said with streaming growing at an exponential rate - including Spotify adding 10 million subscribers since March of this year - the rapid expansion in Latin America is playing a major role, especially with global audiences more accepting of foreign acts singing in their native languages. "A lot of traffic [for "Despacito"] is coming from Latin America... 17 percent of all [YouTube] subscribers are from Latin America and 27 percent of all video streaming users are from that region as well," he says.

While the region lags behind in total subscribers, Fuller says it has an impressive amount of total users, with Brazil and Mexico coming in as the second and third biggest markets, respectively, for Vevo behind the United States.



Read the rest at Billboard

Related: How 'Despacito' Is Putting the Travel Spotlight on Puerto RIco (Travel Weekly)

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