Why Are These Tijuana Barber Shops All the Rage with Mexican Men? Phillip Molnar and Alejandro Tamayo - San Diego Union-Tribune
go to original August 3, 2017

Tijuana had roughly 50 to 80 barber shops in 2013 but now has more than 150, said the city’s economic development office. Baja California now has the second most barber shops — roughly 220 — of any Mexican state. (The San Diego Union-Tribune)

Hidden a few blocks away from Tijuana’s main thoroughfare, an old warehouse has become a cultural landmark for the city’s fashion-conscious men.

Wings painted outside the building are the only indication something is different about the space, most recently used as a gym. Inside, a Drake song blasts over stand-up speakers, the smell of aftershave fills the air and scissors snap over men in antique barber chairs.

The space is home to one of Tijuana’s rising social media stars, 30-year-old barber Edgar Buena, better known as Don Edgar. Using Facebook, he has cultivated a following with instructional videos on men’s grooming aimed at a new generation of Mexican men, who want well-maintained beards and fade cuts, where hair on the sides and back is very short and tapers to a longer length at the top.

Edgar who dresses intentionally like an old time barber — handlebar mustache, gray-rimmed glasses, bow-tie and suspenders — said his customers no longer scoff at spending money on their looks.

“Men enjoy how they look and take better care of themselves now,” he said.

Read the rest at San Diego Union-Tribune

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