Online Sales in Mexico Grows to 260 Billion Pesos Mexico News Daily
go to original April 22, 2017

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Online sales in Mexico have increased significantly in the last five years as large retailers strengthen their e-commerce strategies, looking to cash in on the digital market and increase their overall sales.

According to the Mexican Association of Online Sales (AMVO), online sales of large retailers such as Walmart, Sanborns, Sears, Liverpool and Palacio de Hierro five years ago accounted on average for just 1% of total sales, but today the figure is closer to 20%.

AMVO president Erick Pérez said, “Increasingly, online shopping is becoming the most important part of a retailer’s business, something that wasn’t the case five years ago when I heard from some CEOs that their online store was the part of their business that sold the least. Now it’s the opposite.”

Incentives used by businesses to lure customers online include faster shipping times, a wider range of payment options, greater product choice, the chance to access online stores in bricks and mortar locations and verification of the availability of goods in real time.

Data from the Mexican Internet Association indicates that online sales in Mexico are now worth 260 billion pesos (almost US $14 billion) per year.

However, Mexico still lags behind countries such as Brazil where online sales are double those of Mexico and the United States, where such sales account for up to 20% of total sales in the retail sector.

Read the rest at Mexico News Daily

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