Wireless Carriers Are Finally Reversing the Worst Trend in Mobile Data Ashley Rodriguez - Quartz
go to original February 15, 2017

Over the weekend, the unlimited data plan on the Verizon network was announced (Verizon)

The US wireless carrier - one of the nation’s largest - eliminated unlimited data plans for new customers in favor of usage-based offerings back in 2011, as it and other carriers struggled to cope with customers’ skyrocketing data usage. It was one of the last major providers to nix the offering, following rivals AT&T and T-Mobile.

Since then, unlimited plans have made a comeback. Carriers are using them to undercut one another on price and poach customers from the competition.

Verizon said it will once again offer unlimited data, talk, and text to new and existing customers starting on Feb. 13, in addition to its 2GB-, 4GB-, 5GB-, and 8GB-a-month data plans. The offering also includes HD video streaming, a mobile hotspot service that turns phones and tablets into WiFi hubs, calling and texting to Mexico and Canada, and up to 500MB per day of roaming in Mexico and Canada.

AT&T currently only sells unlimited data plans to customers who also subscribe to the company’s DirecTV or U-Verse TV service.

All four major US wireless carriers - AT&T, Verizon, T-Mobile, and Sprint - now each offer some version of an unlimited plan. But while unlimited data is back, but it may no longer be the great bargain it once was. For one thing, it’s more expensive.

Read the rest at Quartz

Related: Hell F*cking Yes Verizon's New Unlimited Data Plan Is a Good Deal (Mashable)

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