Watch All of Super Bowl Ad with a Mexico Border Wall Deemed Too Controversial to Air on Sunday Ramsha Sadiq Khan - Carbonated.TV
go to original February 6, 2017

84 Lumber Super Bowl Commercial - The Entire Journey (84 Lumber)

This year, Super Bowl commercials seemed to be following a somewhat similar idea: troll President Donald Trump.

A number of advertisements took aim at the new commander-in-chief’s divisive policies, particularly his stance on immigration and the proposed border wall separating Mexico and the United States.

While there are more than a couple ads worth mentioning, there was one particular commercial that took the country by storm – partly because it was just too mysterious and partly because the story it featured was too close to people’s heart.

A Pennsylvania-based construction company, 84 Lumber, created a poignant video telling the tale of a Mexican mother and daughter who made their way through deserts, rains, storms and rivers with the little girl collecting scraps of fabric the entire way.

Eventually, the pair ended up in front of a huge border wall.

As the mother stared at it anxiously, the daughter pulled out a hand stitched American flag from her bag, made out of the bits she had accumulated along the way. However, fortunately, the duo found a door and walked through. “The will to succeed is always welcome here,” read the text onscreen.

It was a heavy yet beautiful ad, but Fox thought it was too “controversial” to air in its entirety, so the company broadcasted the first half of the commercial before Super Bowl and redirected the viewers to its website to watch the rest.

Apparently, the 84 Lumber was not expecting such traction because the website soon crumpled under the heavy traffic and crashed.

Read the rest at Carbonated.TV

Related: Super Bowl Ads: Brands Skew Political with Messages on Immigration and Diversity (Newsweek)

Related: Lady Gaga Sent a Hidden Message to Trump at Her Super Bowl Performance (Independent)

Related: This Super Bowl Commercial by Avocados From Mexico Reads Like a Massive Troll of Trump (Fusion)

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