Intel's 'Shooting Star' Drones Could be First Step Toward Flying Billboards Jim Castel - CNNTech
go to original December 7, 2016

Intel's 500 Drone Light Show (Intel)

The tech company unveiled its new "shooting star" drone as it released a video of 500 of the drones flying in formation in Germany this fall.

The autonomous drones, which are essentially an LED light with propellers attached, darted around the sky, spelling out "500" and "Intel."

The drone shows could rival fireworks displays. But Intel sees a lot more potential than wowing crowds on the Fourth of July.

Anil Nanduri, Intel's vice president of its New Technology Group, noted to CNNMoney that companies spend heavily to promote new products.

"Think of a display in the sky," Nanduri said. "What would you do with it?"

By spelling out "Intel" with its 500 drones, the company has shown that advertising a corporate logo is doable. And as more drones are added to its light shows, it will be capable of even more complicated designs.

Intel reached the 500 drone barrier less than a year after flying 100 drones simultaneously. Intel CEO Brian Krzanich has previously talked of flying 1,000 drones at once.

Read the rest at CNNTech

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