Mana Fighting to Help Sea Turtles with Clothing Line Sigal Ratner-Arias - The Associated Press
go to original October 29, 2016

To raise funds for their eco-charity, the Selva Negra Foundation, the group have launched their own range of apparel Ritos del Sol.

Mexican rock band Mana is expanding its fight to save endangered sea turtles with a clothing line.

The band, known for its environmental activism, is stepping into the fashion industry with Ritos del Sol, a line of ecofriendly jeans and T-shirts for men and women.

A percentage of each sale will be donated to the group's Selva Negra Foundation, the nonprofit it created in 1995 to raise awareness and take real action to save endangered species and help underserved communities around the world. It offers four lines — Selva Negra, Cosmos, Laberinto de Concreto and Inframundo — with designs that go from abstract prints inspired in flora and fauna to skulls and a skeleton's ribs.

The musicians said the idea was presented to them a couple years ago by the designers at a Puebla, Mexico clothing factory owned by a cousin of vocalist Fher.

"The clothing that he makes uses 25 percent of the water that the factories normally use in Mexico," Fher said. "They are also good to their employees, it's fair trade, and they work in indigenous communities not only in Puebla but in Oaxaca."

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