Uber Is Launching Its Own Debit Card in Mexico to Get More People to Take Rides Oscar Williams-Grut - Business Insider
go to original October 21, 2016

Ride-hailing app Uber is partnering with MasterCard and Mexico's first online bank, Bankaool, to launch its own debit cards.

The move is aimed at getting more people to use Uber in Mexico, where some card providers do not let customers use their cards for e-commerce or online payments.

The "UberCard," which carried Uber's branding, is linked to a bank account provided by Bankaool. Customers who get the card will get their first Uber ride using it free, up to $100.

However, the debit card can be used anywhere that accepts MasterCard, not just for Uber.

Francisco Sordo, Head of Uber for Mexico and Central America, says in an emailed statement: "We are very excited to being able to offer safe, reliable and affordable rides to more people with this new card, which will be available for all Mexicans."

Uber launched in Mexico in 2013 and is active in 31 cities across the country.

Bankaool was founded in 2003 but only began offering 100% online bank accounts in 2014. The bank has 65,000 customers, according to the Fintech Times, and offers savings and investment products alongside current accounts.

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