How Technology Helps Small Coffee Growers in Mexico Build Their Own Brands 3BL Media
go to original September 7, 2016

Creating a brand to promote awareness of the conditions of impoverished small farmers is not a new idea. But the work of Mexico’s Ercus Foundation goes beyond fair payment for crops. It includes financial aid, economic education, the development of technologies and partnerships. Recently, the use of personalized digitally printed packaging for innovative, attention grabbing marketing has come into play as well.

The Ercus Foundation is a non-governmental, non-profit organization established by Alejandro España, the chairman of the Ercus Group. The Ercus Group is primarily a food and beverage group that also works closely with farmers to improve crop yields, conserve resources, and help them overcome poverty.

Learn more at 3BL Media

We invite you to add your charity or supporting organizations' news stories and coming events to PVAngels so we can share them with the world. Do it now!