Oldest Alcoholic Drink in Mexico Regains Popularity Xu Zhen - CCTV.com
go to original August 31, 2016

It is Mexico’s oldest alcoholic drink. And after years of declining popularity, pulque is making a comeback.

For more than four decades, Rodolfo Del Razo has worked on his family’s ranch producing the ancient Mexican drink, pulque. Considered sacred by the Aztecs, it is known for its dreamy intoxicating effect.  

Del Razo said, “They call it mystical because of the magical impact it has once you drink it. It’s not the same as rum or wine or any other drink. When you drink pulque you feel you are in the clouds.”  

The once popular frothy drink, the color of milk, lost its appeal after a campaign by beer companies claiming its production was unsanitary. But it is now having a resurgence, thanks largely to younger Mexicans. Del Razo says in the last decade pulque production at his ranch has gone up by more then 30 percent.

... Pulque popularity has now spread beyond Mexico. It is sold as a carbonated drink and exported to the U.S. and Europe, a stunning comeback for a drink long considered passe.

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