Businesswomen Are Becoming a Driving Force in Boomimg Cannabis Industry Dorri Olds - The Fix
go to original July 8, 2016

What is Women Grow? (Women Grow)

A recent Atlantic article examined the budding marijuana industry's appeal to female entrepreneurs. With the glass ceiling remaining a major problem throughout the global workforce, many women are creating marijuana-centric businesses where they can find unfettered success on their own terms. Data from Marijuana Business Daily states that women account for 36% of executives in the legal marijuana industry, yet they only make up 22% of senior managers in other industries.

Becca Foster, who works as an independent contractor with an in-home cannabis shop, told the Atlantic, “It’s a new chance for many women who have been in the corporate world who couldn’t get to the next level.”

The Fix reached out to a few cannabusiness entrepreneurs. Jordan Person, 35-year-old executive director of Denver NORML, founded the successful company Primal Therapeutics. “We are a mobile service,” she tells The Fix, “which is the best way to be compliant with the current law.” Yes, those laws can be tricky. All of these businesses have to work within the regulations.

Person, who worked as a nurse for 15 years and a massage therapist for a decade, said, “When I was working at a medical marijuana dispensary, I decided to find my niche in the cannabis industry. And that’s how cannabis-infused massage therapy was born.” She explained that she combined her knowledge of nursing, anatomy, and physiology with what she already knew about the healing aspects of the plant.

Her topical products contain a mix of essential oils and cannabinoids CBD (cannabidiol) and THC (tetrahydrocannabinol). The blended aromatic oils are used during her deep tissue massages.

“I feel empowered every morning,” said Person. “This is an industry that encourages women to just go out and seize the day. Most industries are male-dominated but this one is not. It’s one of the most welcoming industries I have ever been a part of.”

Read the rest at The Fix

Related: 5 Ladies of the Cannabis Business That Are Helping You Light Up (Merry Jane)

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